Sejal Anuraji

About

With various professional experiences spanning multiple industries, leadership roles, and an arsenal of professional skills at my disposal, I'm eager to tackle my next challenge at a mission-driven company.

Currently, I'm a senior at UC Santa Barbara studying Psychological and Brain Sciences. I've always been interested in understanding how people think and behave, and that led me to the dynamic field of marketing.

To get to know me a bit better, here are some fun facts about me:

One of my life goals is to try every food cuisine in the world
I love learning about self‐development
I did art all four years of high school, and I even took the AP Studio Art exam (let's paint together sometime!)

CREDENTIALS

When words fail, actions speak. Here is a brief overview of my education and relevant professional experiences. If you'd like to take a deeper dive than what is seen here, feel free to look at my LinkedIn or download my resume here or linked in the navigation bar.

Experience

Social Media Coordinator | UCSB Office of Public Affairs & Communication

May 2021 - June 2022

I serve as a frontline coordinator for UC Santa Barbara social media channels (Facebook, Twitter, LinkedIn, Instagram). I am responsible for planning and publishing positive and engaging content targeted to prospective students, current students, alumni, and the campus community at large.
Brand Consulting Intern - Cultural & Consumer Insights | Creative Artists Agency (CAA)

July 2021

I researched macro trends, experiential marketing campaigns, and consumer buying patterns and preferences to inform clients on how to drive compelling business storytelling.
Blog Contributor | The Women's Network

April 2021 - June 2021

I wrote blog articles that align with the organization's mission of inspiring ambitious women looking to grow professionally while being supported by a community around them.
Digital Strategist, Gaucho Creative Marketing Group | TEVA (Deckers Brands)

March 2021 - June 2021

I collaborated with a cross-functional team of 11 to create a TikTok strategy for our client.
Creative Strategist, Gaucho Creative Marketing Group | PoolUp

October 2020 - March 2021

I collaborated with a team of 11 to research target market and consumer behavior to strategize end-to-end margeting prior to our client's (PoolUp) product launch. We created a 3-month content calendar containing posts across Facebook and Instagram, built an extensive media list to pitch to California-based journalists, and we tracked, measured, and analyzed engagement metrics across our client's social media channels to develop insights for future marketing efforts.
Marketing and Business Development Intern | BoardSeatMeet

August 2020 - October 2020

I focused on content creation including designing social media graphics via Canva (as well as creating the graphics concept) and writing copy.
Business Development Intern | Quizlet

June 2020 - September 2020

I primarily collaborated with the Account Manager and external partner to onboard partner content during an 8-week timeline. I managed partner communication and ensured required milestones were completed on time for both internal and external stakeholders. Additionally, I initiated and oversaw a project for our intern hack-a-thon that focused on adding mental health related features to the Quizlet platform.

Education

UCSB | B.S. in Psychological and Brain Sciences

University of California, Santa Barbara

September 2018 - June 2022

Relevant Coursework: Statistics, Research Methods, Social Psychology
UCSB | Minors in Professional Writing (Multimedia Emphasis) and Feminist Studies

University of California, Santa Barbara

September 2018 - June 2022

Relevant Coursework: Document Design and Production, Digital Portfolio, Writing for Business Administration, Multimedia Writing, Writing for Public Speaking
UCSB | Certificate in Technology Management

University of California, Santa Barbara

September 2020 - June 2022

Relevant Coursework: Fundamentals of Business Strategy, Principles of Marketing, Understanding and Managing Technology Organizations, Fundamentals of Business Finance

Volunteering

Scholarship Essay Reviewer | UC Education Abroad Program (UCEAP), UCSB

December 2019 - June 2022

I review students' essays for securing study abroad scholarships. I make needed edits, and provide helpful and constructive feedback in a timely fashion.
Honors Program Mentor | UCSB College of Letters & Sciences Honors Program

September 2020 - June 2021

I mentor a freshman Honors student in my major by providing them advice about academics, campus involvement, and life.

Works

A highlight reel of what I've worked on. The following works include a range of skills, from design all the way to event planning.

Brand Style Guide

I created a Brand Style Guide inspired by my childhood daydreams. I used the software programs of Adobe Illustrator (to design my logo), Adobe Photoshop (to create mockups and edit photos), and Adobe InDesign (for page layout). With this project, I learned about typography, colors, and design principles.

Quizlet Internship Share Out

At the end of my internship at Quizlet, I created a slide deck to summarize the work I did and my key takeaways from the experience. By managing a partnership, I gained key skills in relationship building and management, project management, written and verbal communication, and public speaking.

Mental Health Town Hall

My sophomore year at UCSB, I organized UCSB's first Mental Health Town Hall. Planning a campus-wide event honed my event planning, delegation, leadership, communication, and marketing skills.

Skills

Every builder needs a toolkit. Take a look below at my relevant skills ranging from creative to analytical.

Social Media Marketing

Tiktok, Instagram, Facebook, Twitter, Reddit, LinkedIn, Content Creation

Writing/Storytelling

Microsoft PowerPoint, Microsoft Word, PR Pitches

Design/Web

Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Canva, Brand Style Guides, HTML/CSS, WordPress, Font Pairing

Market Research

SWOT Analysis, Target Marget Research, Industry Research, Competitive Analysis, Customer Segmentation, Google Forms

Data/Analytics

Google Analytics, Microsoft Excel, Google Sheets

Brand Strategy

Brand Narrative, End-to-end Marketing, Creative Copywriting

Blog

As the famous poet Hafiz once said, "The words you speak become the house you live in." To get a flavor of my informal and engaging writing style, read the following blog entries.

Friends with arms around each other's shoulders facing the sunset

A Picture Worth a Thousand Words

April 17, 2020

Every picture has a story behind it.

Design Resources You Should Know About

May 17, 2021

My curated list of website and design resources that I've found helpful.

girl studying on laptop while drinking coffee and sitting on ground of college campus

5 Lessons From a Former RA

April 27, 2021

So what do you learn on the job as an RA (Resident Assistant/Resident Advisor)?

young girl thinking and writing something on notepad

You Don't Have to Be Productive

May 31, 2020

In an era of COVID-19, must we always be productive?

Recommendations

Don't just take it from me—hear what other people have to say.

“Working with Sejal was such a pleasure. She is professional and always had great communication skills. Her willingness to help out with a variety of events made her a great team player and I knew if I ever needed support on a project she was the person to ask! Her attention to detail was noticeable in every event she created, specifically in her marketing material. Overall she would be an asset to any team!”

Katie Stamm-Kirk

“Sejal is an awesome person to work with, and anyone would be lucky to have her on their team! She is a strong critical thinker and writer who can bring an analytical perspective to the table and communicate her ideas thoroughly. She asks insightful questions and is always curious to learn whenever she has the opportunity! I am so lucky to share an experience with her.”

Ian Pancho

“I oversaw two different projects Sejal worked on (one for a Fortune 1000 company and one for a startup). She served as a creative strategist in Fall quarter, honing her copywriting, PR, and market research skills, and a digital strategist in Spring quarter, spearheading content strategy on a new and upcoming platform to accelerate Gen Z consumer base for the company. During both projects, Sejal was incredibly tactful, amazing at working in teams, and took great initiative, going above and beyond to ensure impact. I highly recommend Sejal for any and all marketing strategy or business analyst related positions; she would truly be an asset to any team.”

Devanshi Mehta

“Sejal reported to me during her Business Development internship at Quizlet in summer 2020 - a challenging time! Sejal proved to be a valuable part of the team, and was able to successfully complete her internship project on time. Sejal worked well in the remote format. She was diligent and thoughtful in her communication with business partners, and I was glad to have her on the team.”