Social Media Coordinator | UCSB Office of Public Affairs & Communication
May 2021 - June 2022
I serve as a frontline coordinator for UC Santa Barbara social media channels (Facebook, Twitter, LinkedIn, Instagram) in the Office of Public Affairs & Communication. I am responsible for planning and publishing positive and engaging content targeted to prospective students, current students, alumni, and the campus community at large.
Blog Contributor | The Women's Network
April 2021 - June 2021
I write blog articles that align with the organization's mission of inspiring ambitious women looking to grow professionally while being supported by a community around them.
Digital Strategist, Gaucho Creative Marketing Group | TEVA (Deckers Brands)
March 2021 - June 2021
I collaborate with a cross-functional team of 11 to create a TikTok strategy for our client.
Creative Strategist, Gaucho Creative Marketing Group | PoolUp
October 2020 - March 2021
I collaborated with a team of 11 to research target market and consumer behavior to strategize end-to-end margeting prior to our client's (PoolUp) product launch. We created a 3-month content calendar containing posts across Facebook and Instagram, built an extensive media list to pitch to California-based journalists, and we tracked, measured, and analyzed engagement metrics across our client's social media channels to develop insights for future marketing efforts.
Marketing and Business Development Intern | BoardSeatMeet
August 2020 - October 2020
I focused on content creation including designing social media graphics via Canva (as well as creating the graphics concept) and writing copy.
Business Development Intern | Quizlet
June 2020 - September 2020
I primarily collaborated with the Account Manager and external partner to onboard partner content during an 8-week timeline. I managed partner communication and ensured required milestones were completed on time for both internal and external stakeholders. Additionally, I initiated and oversaw a project for our intern hack-a-thon that focused on adding mental health related features to the Quizlet platform.