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Welcome

My name is Sejal Anuraji, and I'm a marketing professional.

About

With various professional experiences spanning multiple industries, leadership roles, and an arsenal of professional skills at my disposal, I'm eager to tackle my next challenge at a mission-driven company.

Currently, I'm a junior at UC Santa Barbara studying Psychological and Brain Sciences. I've always been interested in understanding how people think and behave, and that led me to the dynamic field of marketing.

To get to know me a bit better, here are some fun facts about me:

  • One of my life goals is to try every food cuisine in the world
  • I love learning about self‐development
  • I did art all four years of high school, and I even took the AP Studio Art exam (let's paint together sometime!)
Sejal Anuraji

CREDENTIALS

When words fail, actions speak. Here is a brief overview of my education and relevant professional experiences. If you'd like to take a deeper dive than what is seen here, feel free to look at my LinkedIn or download my resume here or linked in the navigation bar.

Experience

  • Social Media Coordinator | UCSB Office of Public Affairs & Communication

    May 2021 - June 2022

    I serve as a frontline coordinator for UC Santa Barbara social media channels (Facebook, Twitter, LinkedIn, Instagram) in the Office of Public Affairs & Communication. I am responsible for planning and publishing positive and engaging content targeted to prospective students, current students, alumni, and the campus community at large.

  • Blog Contributor | The Women's Network

    April 2021 - June 2021

    I write blog articles that align with the organization's mission of inspiring ambitious women looking to grow professionally while being supported by a community around them.

  • Digital Strategist, Gaucho Creative Marketing Group | TEVA (Deckers Brands)

    March 2021 - June 2021

    I collaborate with a cross-functional team of 11 to create a TikTok strategy for our client.

  • Creative Strategist, Gaucho Creative Marketing Group | PoolUp

    October 2020 - March 2021

    I collaborated with a team of 11 to research target market and consumer behavior to strategize end-to-end margeting prior to our client's (PoolUp) product launch. We created a 3-month content calendar containing posts across Facebook and Instagram, built an extensive media list to pitch to California-based journalists, and we tracked, measured, and analyzed engagement metrics across our client's social media channels to develop insights for future marketing efforts.

  • Marketing and Business Development Intern | BoardSeatMeet

    August 2020 - October 2020

    I focused on content creation including designing social media graphics via Canva (as well as creating the graphics concept) and writing copy.

  • Business Development Intern | Quizlet

    June 2020 - September 2020

    I primarily collaborated with the Account Manager and external partner to onboard partner content during an 8-week timeline. I managed partner communication and ensured required milestones were completed on time for both internal and external stakeholders. Additionally, I initiated and oversaw a project for our intern hack-a-thon that focused on adding mental health related features to the Quizlet platform.

Education

  • UCSB | B.S. in Psychological and Brain Sciences

    University of California, Santa Barbara

    September 2018 - June 2022

    Relevant Coursework: Statistics, Research Methods, Social Psychology

  • UCSB | Minors in Professional Writing (Multimedia Emphasis) and Feminist Studies

    University of California, Santa Barbara

    September 2018 - June 2022

    Relevant Coursework: Document Design and Production, Digital Portfolio, Writing for Business Administration, Multimedia Writing, Writing for Public Speaking

  • UCSB | Certificate in Technology Management

    University of California, Santa Barbara

    September 2020 - June 2022

    Relevant Coursework: Fundamentals of Business Strategy, Principles of Marketing, Understanding and Managing Technology Organizations, Fundamentals of Business Finance


Volunteering

  • Scholarship Essay Reviewer | UC Education Abroad Program (UCEAP), UCSB

    December 2019 - June 2022

    I review students' essays for securing study abroad scholarships. I make needed edits, and provide helpful and constructive feedback in a timely fashion.

  • Honors Program Mentor | UCSB College of Letters & Sciences Honors Program

    September 2020 - June 2021

    I mentor a freshman Honors student in my major by providing them advice about academics, campus involvement, and life.

Works

A highlight reel of what I've worked on. The following works include a range of skills, from design all the way to event planning.

Brand Style Guide

I created a Brand Style Guide inspired by my childhood daydreams. I used the software programs of Adobe Illustrator (to design my logo), Adobe Photoshop (to create mockups and edit photos), and Adobe InDesign (for page layout). With this project, I learned about typography, colors, and design principles.

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Quizlet Internship Share Out

At the end of my internship at Quizlet, I created a slide deck to summarize the work I did and my key takeaways from the experience. By managing a partnership, I gained key skills in relationship building and management, project management, written and verbal communication, and public speaking.

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Mental Health Town Hall

My sophomore year at UCSB, I organized UCSB's first Mental Health Town Hall. Planning a campus-wide event honed my event planning, delegation, leadership, communication, and marketing skills.

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Skills

Every builder needs a toolkit. Take a look below at my relevant skills ranging from creative to analytical.

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Social Media Marketing

Tiktok, Instagram, Facebook, Twitter, Reddit, LinkedIn, Content Creation

pencil and notepad icon

Writing/Storytelling

Microsoft PowerPoint, Microsoft Word, PR Pitches

browser window with CSS code signs icon

Design/Web

Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Canva, Brand Style Guides, HTML/CSS, WordPress, Font Pairing

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Market Research

SWOT Analysis, Target Marget Research, Industry Research, Competitive Analysis, Customer Segmentation, Google Forms

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Data/Analytics

Google Analytics, Microsoft Excel, Google Sheets

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Brand Strategy

Brand Narrative, End-to-end Marketing, Creative Copywriting

Blog

As the famous poet Hafiz once said, "The words you speak become the house you live in." To get a flavor of my informal and engaging writing style, read the following blog entries.

Friends with arms around each other's shoulders facing the sunset

A Picture Worth a Thousand Words

Every picture has a story behind it.

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Two girls taking notes in a park

Design Resources You Should Know About

My curated list of website and design resources that I've found helpful.

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girl studying on laptop while drinking coffee and sitting on ground of college campus

5 Lessons From a Former RA

So what do you learn on the job as an RA (Resident Assistant/Resident Advisor)?

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young girl thinking and writing something on notepad

You Don't Have to Be Productive

In an era of COVID-19, must we always be productive?

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Recommendations

Don't just take it from me––hear what other people have to say.

Contact Form


Contact Me

  • Email:

    sejal.anuraji.us@gmail.com